29. August 2019 - 18:30 bis 21:00
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Know-How Event #8: Help, I’m being followed by all those ads! | ZOLLHOF - Tech Incubator | Donnerstag, 29. August 2019


Retargeting properly aka why is this ad following me the whole time?
Even weeks after your purchase, do you keep seeing that hoodie online? Or still get that very “exclusive” discount code for an event you already have tickets for?
That’s not the way how it should work! As a user, you get annoyed and lose that little remaining trust in online ads. As a marketer, you don’t generate sales optimally and in worse case, you even ruin the brand of your company.  
Join us and learn about the different ways of retargeting and how it should be made properly! How can you avoid these ads as a user? How can you target / re-target the people most relevant for your business as a marketer or small business owner?
We will cover different topics, like e-mail, Facebook, Instagram, YouTube and some Google channels.
 
With more than 7 y experience in marketing, our speaker Rita Katona has been involved in more than 15 startup projects as founder, marketer or freelancer. She is an expert in the field of early-stage growth & performance marketing. For 2 years she has been acting as a startup mentor in different acceleration programs, mostly focusing on marketing topics. Currently she is the Head of Marketing at the ZOLLHOF-Tech Incubator.

Agenda:
18:30 -18:45 h: Arrival and Registration
18:45 - 20:00 h: Keynote inkl. Q&A
20:00 h - open end: Networking with Pizza and Drinks

Language: English