18. Dezember 2019 - 9:00 bis 17:00
Conversion Optimization | Workshop | STARTPLATZ | Mittwoch, 18. Dezember 2019
Conversion Optimization | Workshop
In this workshop, we’ll take on the challenge of improving your entire funnel from traffic to landing pages to emails to checkouts. I want you to leave the workshop with a clear understanding of how to go about this big task and the tools that help me every day to do it.
We’ll go deep into three areas that have shown the highest impact in my experience:
- Optimizing your traffic (Conversion Goal Optimization)- Optimizing your websites (A/B Testing & Screen Recording)- Optimizing your emails (A/B Testing, Frequency, Series)
To decide which part of your funnels needs the most attention, you need to able to see where you lose most of your customers. That is often done in tools like Google or Facebook Analytics. Once you find the week point in your system, you need specialized tools, e.g., like Hotjar and Google Optimize to improve your websites. We’ll give you an overview of the tools and a recommendation what makes send in your case.
The analytics and the tools are only able to tell you that you have a bottleneck, but not how to fix it. Therefore we’ll develop three concrete change you should be focusing on after the workshop.
If this sounds interesting to you, grab one of the remaining tickets we have for this workshop and join us at STARTPLATZ, Im Mediapark 5, 50670 Cologne. Also, if you have any questions about this workshop, send me a message to firstname.lastname@example.org or give a call at +49-1522-6389102.
Ben SufianiCaptainPirate Skillsm: +49-152-26389102a: Im Mediapark 5, 50670 Cologne, Germanyw: