27. November 2019 - 13:30 bis 15:30
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PDW: The Family Enterprise Canvas: Interactive tool for family enterprises | ESCP Europe, Berlin Campus | Mittwoch, 27. November 2019

The Family Enterprise Canvas (FBC): An interactive tool for family enterprises through uncertain times & generations
Organisers: Edward Gonsalves, Rebecca Fakoussa, and Anette Lundebye, Regents University, UK
There has been an increasing awareness that emerging toolkits of intervention and development which acknowledge shifting challenges in our understanding of family businesses are required (Holt, 2018). The calls are all the more pertinent given the increasing occurrences of uncertainty faced as family enterprises internationalise (Marin et al. 2014) (Bianco et al. 2012)  Such challenges include the need for an emotional view of the firm (D’Allura, 2017), inside-out and inductive perspectives of family business development practice (Lansberg & Gersick, 2015), participatory preferences by family businesses for managing multigenerational learning and development (Konopaski, 2015) , the reality of bifurcated experiences in human-resource practice in family businesses (Jennings et al. 2018) and the need to develop teaching practice resources beyond the traditional enterprise education method and related learning resources prevalent in many business schools (deMassis, 2015).
Our Family Enterprise Canvas is one part of our (Gonsalves and Zamora, 2017) cultural probes (CP) toolkit and a response to these challenges. Cultural probes (Gaver, 1999) are a collection of ‘playful’ tools (or “items”), typically consisting of diaries, maps, postcards, etc. The CP is a participatory method typically used for information gathering or as a creativity technique. We emphasize the importance of a new method for both teaching and coaching as more family businesses have become aware of the importance of generative, playful, dialogue as a skill set that surpasses traditional methods to help people to learn different skills and to transform those problems into opportunities to grow.
Format of the PDW
The FBC has received 2 outings this year: a family enterprise forum in India and 3E Enterprise Educators’ Conference in Sweden where the feedback that has been built into this iteration.
We address the following questions implicit in the instructional gaps outlined above:

How do we better deliver experiential, entrepreneurial programs for family owned businesses and students at the level of communities-in-practice rather at the level of individual enrollers?

What new methods of intervention are available to instructors of family business practice as entrepreneurial projects?

What lessons might be learned from new approaches to, and new domains, of family enterprise interventions and instruction?

How can the idea of cultural and ‘primitive probes’ in the FBC, offer the opportunity to design instruction at the level of the family versus the level of the individual student (the focus of the vast majority of family enterprise education provision) ((Sorenson and Milbrandt, 2015)?

We shall use the roving idea-storm to increase the level of active participation and gets everyone physically moving. It also allows you to think of ideas around multiple issues at once.
This is an excellent tool when trying to facilitate learning, so we have an opportunity to think of ideas for self-discovery. Eliminating the ‘chalk and talk’ method of facilitation as well as ‘death by PowerPoint’ makes the workshop more engaging and dynamic for everyone involved.
Briefly, participants will be involved in producing the following outcomes (as well as build a post-conference dialogue that evolves the canvas as a cultural probe and learning tool)

Working together toward common understanding

Revealing assumptions for re-evaluation

Admitting that others’ thinking can improve one’s own

Searching for strengths and value in others’ positions

Discovering new opinions, not seeking closure.

Target audience and takeaways
This PDW will be of interest to Enterprise & Entrepreneurship Instructors, Instructional Designers, Facilitators & Consultants (possibly with a special interest in delivering family enterprise programs and projects). The target audience is broader in so far as we believe non-family business audiences will find our approach, arguments and solutions of relevance to their modus operandi. We emphasize the importance of a new instructional method as family enterprises and students have increasingly demanded the use generative, playful, dialogue as a skill set that surpasses traditional methods and that transforms enterprise problems into sustainable opportunities.
We intend the following outcomes for participants and ourselves:

That 'going beyond' the original in certain ways helps our work to be re-framed within new contexts.

Sharing the FBC with peers and participating students allows us to realise a set of relevancies and irrelevancies encountered in the original.

The "openness of our design brief" and relatively unconstrained project allows our peers to take a more explorative route in their teaching and if so desired to assimilate our toolkit in their work.

To grow the post-conference debate on the use of new intervention tools and co-produce future iterations with IEEC’s Family Enterprise community of instructional and learning practice