19. Juli 2021 - 10:00
Berlin, Berlin
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Agri-Tourism Entrepreneurship as a Means of Economic Diversification for Rural Development | Montag, 19. Juli 2021

Intensive Course aiming 'Training for capacity to design a business and marketing plan through identifying the economic strengths and weaknesses of a specific context (regional or nature of firm) for developing an attractable agri-tourism hot spot’ Duration: 10 days

2019 Schedules:

1. August 19th-30th

2. September 16th-27th

3. October 21th-1st November

4. November 18th-29th

5. December 2nd-13th

Potential Challenge and Opportunity for Agri-tourism Business: It is well accepted that there are differences among regions, countries, cities, societies and way of people behave for certain functionalities those they prefer. For example, people of Japan may have different tourism behaviour that people from Middle-east. Similarly, there are also differences among the nature of firms, for instance large pig firms with thousands of pigs have high unpleasant smell than the smaller one, or you may have a nice agricultural firm, but the road communication can be very terrible. Then how will you design and implement an agricultural business plan in those challenging situations? Questions can be asked like, how can I develop a good business opportunity on my firm land, which has some specific characteristics?  Therefore, it is really a big challenge to design a business and marketing plan through identifying the economic strengths and weaknesses of a specific context (regional or nature of firm) for developing an attractable agri tourism hot spot.

Course Aim & Output This intensive training course will enable students to learn about the essential factors involved for the development of agri-business structure and management practice through a case study from relevant agri-tourism business firms and associations in Berlin. In the case study students will learn about business, economy and marketing strategies of the agri-tourism. Students will visit businesses involved in agri-tourism and will discuss with key persons.

They will explore the business models, steps, conditions and regulations those were considered and applied for agri-business project development. One of the key elements of agri-business marketing is ‘service cost and the standard of service quality’, based on multiple recreational activities on firms and surrounding rural areas. Thus, student will also explore the regulations/standards behind the development of service quality provided by agri tourism firms they will visit.

Based on the experiences from the case study and field visit, students now will design similar/ or new agri tourism business plan for a case of their choice. Finally, students will write a short report and will present their results.    Output Skills & Experience Through this intensive training course, student will learn the specific problems, challenges and opportunities of agri-tourism. They will also have: 1) the insight into the agri-tourism business processes in specific firm circumstances (from case study and firm visit in Brandenburg),  2) understanding the main steps of agri-tourism business project development which are: Project identification (focusing on topic that best fit in the context by not only with the name but also with potential opportunity of economic diversification) and project definition, then project planning and implementation through intensive surveys and investigations, and finally project completion (including production of final report together with reports in all phases).

Focused Content: Gaining field experiences from real situations.